The Night I Realised Mentalism Could Be More Than Entertainment
Corporate Events, Career Journey,, Case Studies, Looch Mind Reader Corporate Events, Career Journey,, Case Studies, Looch Mind Reader

The Night I Realised Mentalism Could Be More Than Entertainment

There are certain performances that stay with you long after the applause fades.

Not necessarily because they were the largest audiences or the highest fees, but because something shifted internally whilst you were there.

One such evening for me took place high above Canary Wharf during a corporate event for KPMG.

Even now, years later, I can still remember the feeling of standing inside that building looking out across London at night.

It genuinely felt like the city stretched on forever.

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When Two People Experience the Same Performance Completely Differently

When Two People Experience the Same Performance Completely Differently

One of the most fascinating things about performing professionally for long enough is realising that audiences rarely experience the same performance in exactly the same way.

Two people can witness the exact same words, moments and demonstrations, yet walk away feeling entirely differently about what they have just seen.

Sometimes the difference is subtle.

Occasionally, it is impossible to ignore.

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Performing at The Prince & Princess of Wales Hospice Annual Ball

Performing at The Prince & Princess of Wales Hospice Annual Ball

One of the strangest things about working as a performer is where enquiries sometimes arrive.

I still vividly remember receiving the booking request for The Prince & Princess of Wales Hospice Annual Ball while sitting in a hotel restaurant in Columbus, Ohio.

Outside, the temperature was close to minus twenty degrees as I prepared material for a lecture at Penguin Magic in the United States. Meanwhile, several thousand miles away, an enquiry had landed in my inbox asking if I would fly to Scotland to perform at a major charity gala in Edinburgh.

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What I Learned Running a Corporate Wellbeing Workshop
Corporate Events, Career Journey,, Well Being Events Looch Mind Reader Corporate Events, Career Journey,, Well Being Events Looch Mind Reader

What I Learned Running a Corporate Wellbeing Workshop

Most people associate my work with corporate events, conferences, trade shows and after-dinner performances.

So when First Response Finance approached me about delivering part of their internal wellbeing programme, it immediately caught my attention because it was something completely different.

Not just another performance.

A workshop.

And honestly, that excited me.

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Performing for Sheffield United’s Player of the Year Awards

Performing for Sheffield United’s Player of the Year Awards

Born and raised in Sheffield, supporting the Blades was never really a choice in our family. My dad was a Blade, which naturally meant I became one too.

So when Sheffield United invited me to perform at their 2015 Player of the Year Awards, the event immediately carried a very different kind of meaning.

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Man vs Machine: When Mentalism Met MRI Technology
Case Studies,, Insights,, Creative Collaborations Looch Mind Reader Case Studies,, Insights,, Creative Collaborations Looch Mind Reader

Man vs Machine: When Mentalism Met MRI Technology

For years, documentaries and newspaper headlines have claimed that advances in brain imaging technology could one day allow scientists to read human thoughts.

In 2014, I was invited to take part in a live public experiment exploring exactly that idea.

The project, titled Man vs Machine, brought together mentalism, neuroscience and MRI technology as part of Sheffield’s Festival of the Mind - a major cultural event organised by the University of Sheffield celebrating the relationship between science, creativity and human thought.

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Designing a Bespoke Mentalism Performance for the Belvoir National Conference
Case Studies,, Corporate Events Looch Mind Reader Case Studies,, Corporate Events Looch Mind Reader

Designing a Bespoke Mentalism Performance for the Belvoir National Conference

Some corporate events require more than simply stepping onto a stage and performing a polished set. The most rewarding events are the ones built around a company’s identity, audience and message - where every moment feels tailored specifically to the people in the room.

That was exactly the case when I was invited to perform at the Belvoir National Conference.

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What I Learned Performing at IFSEC - One of Europe’s Largest Trade Shows

What I Learned Performing at IFSEC - One of Europe’s Largest Trade Shows

Trade shows are exhausting.

That probably sounds like a strange opening line coming from somebody hired to work at them, but it’s true.

They are loud, relentless, crowded and mentally draining environments where hundreds of companies are all competing for exactly the same thing:

attention.

And after performing at IFSEC at London’s ExCeL Centre, I quickly realised that successful trade show entertainment has very little to do with simply “doing tricks.”

It’s about stopping people walking past.

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