From Virtual Performances to Brussels - Returning to Live Corporate Events in Europe

From Virtual Performances to Brussels - Returning to Live Corporate Events in Europe

Like many performers, March 2020 changed everything almost overnight.

One by one, corporate bookings disappeared from the calendar. Conferences were postponed indefinitely, gala dinners vanished and international travel came to a complete standstill. Entire industries suddenly found themselves trying to work out how to operate in a world where people could no longer gather together in person.

Live entertainment simply stopped.

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Performing at The Prince & Princess of Wales Hospice Annual Ball

Performing at The Prince & Princess of Wales Hospice Annual Ball

One of the strangest things about working as a performer is where enquiries sometimes arrive.

I still vividly remember receiving the booking request for The Prince & Princess of Wales Hospice Annual Ball while sitting in a hotel restaurant in Columbus, Ohio.

Outside, the temperature was close to minus twenty degrees as I prepared material for a lecture at Penguin Magic in the United States. Meanwhile, several thousand miles away, an enquiry had landed in my inbox asking if I would fly to Scotland to perform at a major charity gala in Edinburgh.

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Performing for Sheffield United’s Player of the Year Awards

Performing for Sheffield United’s Player of the Year Awards

Born and raised in Sheffield, supporting the Blades was never really a choice in our family. My dad was a Blade, which naturally meant I became one too.

So when Sheffield United invited me to perform at their 2015 Player of the Year Awards, the event immediately carried a very different kind of meaning.

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Performing at La Manga: My First International Corporate Event

Performing at La Manga: My First International Corporate Event

There are certain moments in your career that quietly change the way you see everything.

For me, one of those moments happened in 2013 when I was invited to perform at a corporate event in Spain for Intrinsic Financial Planning at the renowned La Manga Club resort Up until that point, I had travelled overseas to lecture and perform within the mentalism world, but this was different.

This was my first international corporate booking.

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After Dinner Entertainment at Oakley Hall Hotel

After Dinner Entertainment at Oakley Hall Hotel

One of the most rewarding aspects of working as a professional mentalist is discovering where the next booking might come from.

In many cases, the strongest form of marketing isn’t advertising at all - it’s a live audience experiencing a performance first-hand and later deciding they want that same experience for their own event.

That was exactly how this particular booking came about.

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