Performing at Eton College - A Private Garden Luncheon Filled with History, Warmth & Mind Reading

Performing at Eton College - A Private Garden Luncheon Filled with History, Warmth & Mind Reading

There are certain events that stay with you long after the performance itself has ended.

Not because of the scale of the audience or the size of the production, but because something about the atmosphere, the people and the setting combine to create a day that feels genuinely memorable.

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Performing Corporate Shows at Old Trafford, Manchester

Performing Corporate Shows at Old Trafford, Manchester

There are certain periods in your career that quietly shape the performer you eventually become.

For me, one of those periods came through a series of corporate events held at Old Trafford in Manchester roughly a decade ago. The events were organised by a travel industry company called TIPTO, and over the course of around eighteen months I found myself regularly travelling around the UK performing at their “Super Shows” alongside comedian and compère Jed Stone.

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Performing at the Four Seasons Ten Trinity Square, London
Corporate Events, Career Journey,, Mentalism Looch Mind Reader Corporate Events, Career Journey,, Mentalism Looch Mind Reader

Performing at the Four Seasons Ten Trinity Square, London

London always feels slightly different in the weeks leading up to Christmas.

The city becomes busier, brighter and somehow even more cinematic than usual. Office buildings begin glowing against the dark winter evenings, decorations appear across the streets and luxury hotels transform themselves into these warm islands of gold light amongst the cold London air outside.

In November 2023, I travelled down to London to perform at a corporate Risk Summit hosted by Marsh UK Construction Practice at the Four Seasons Hotel at Ten Trinity Square.

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Entertaining Aboard the Thames at Night
Career Journey,, Corporate Events, Mentalism Looch Mind Reader Career Journey,, Corporate Events, Mentalism Looch Mind Reader

Entertaining Aboard the Thames at Night

There are certain London events that feel almost cinematic whilst you are inside them.

The reflections of city lights across the water.
The low hum of conversations drifting between guests.
Tower Bridge glowing in the distance while the skyline slowly moves around you.

Several years ago I was hired to provide close-up mentalism and psychological entertainment aboard a private Thames cruise for senior international guests attending a corporate event in London.

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Performing Alongside a Mentor at Gleneagles
Corporate Events, Case Studies,, Career Journey,, Mentalism Looch Mind Reader Corporate Events, Case Studies,, Career Journey,, Mentalism Looch Mind Reader

Performing Alongside a Mentor at Gleneagles

There are certain moments in your career that feel quietly significant whilst they are happening.

Not because thousands of people are watching.
Not because cameras are rolling.
Not because the event itself is necessarily the largest you’ve ever performed.

But because somewhere deep down you realise you’ve arrived at a moment you once only imagined from a distance.

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Networking, Noise & Mind Reading at the OXO Tower
Corporate Events, Mentalism, Career Journey, Looch Mind Reader Corporate Events, Mentalism, Career Journey, Looch Mind Reader

Networking, Noise & Mind Reading at the OXO Tower

London networking events have a very particular kind of energy.

They begin politely enough. Small conversations over drinks. Name badges. Business cards. Groups standing slightly too formally around tables pretending not to scan the room for people they recognise.

Then slowly, over the course of the evening, the atmosphere changes.

People relax.
Conversations loosen.
Laughter becomes louder.
The room begins to breathe properly.

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What BIBA Taught Me About Trade Show Entertainment
Trade Show Entertainment, Corporate Events, Mentalism Looch Mind Reader Trade Show Entertainment, Corporate Events, Mentalism Looch Mind Reader

What BIBA Taught Me About Trade Show Entertainment

One of the biggest misconceptions about exhibition entertainment is that it exists purely to create noise.

Good trade show entertainment should do far more than simply attract a crowd.

It should create conversations.

Introduce opportunities.

Generate momentum.

And ultimately help companies connect with the right people.

That became particularly clear to me while working at the BIBA Conference and Exhibition in Manchester for Proximo Ltd.

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When Two People Experience the Same Performance Completely Differently

When Two People Experience the Same Performance Completely Differently

One of the most fascinating things about performing professionally for long enough is realising that audiences rarely experience the same performance in exactly the same way.

Two people can witness the exact same words, moments and demonstrations, yet walk away feeling entirely differently about what they have just seen.

Sometimes the difference is subtle.

Occasionally, it is impossible to ignore.

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The Day Theo Paphitis Chose My Business
Career Journey,, Mentalism Looch Mind Reader Career Journey,, Mentalism Looch Mind Reader

The Day Theo Paphitis Chose My Business

Building a career in entertainment can feel strange in the early years.

You spend countless hours refining performances, travelling to events, answering enquiries and trying to build something sustainable from a profession many people don’t fully understand in the first place.

So when moments of unexpected recognition arrive, they tend to stay with you.

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Performing at Gary Cahill’s Wedding Reception
Case Studies,, Private Events, Mentalism Looch Mind Reader Case Studies,, Private Events, Mentalism Looch Mind Reader

Performing at Gary Cahill’s Wedding Reception

Over the years, I’ve learned that high-profile private events are often far quieter and more personal than people imagine.

From the outside, there’s an assumption that celebrity weddings must feel extravagant, chaotic or wildly over-the-top. In reality, many are simply carefully protected private occasions where the couple want their friends and family to relax, enjoy themselves and temporarily forget about the outside world.

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What Is a Mentalist?
Mentalism, Insights, Looch Mind Reader Mentalism, Insights, Looch Mind Reader

What Is a Mentalist?

Most people have heard the term ‘mentalist’ before.

Often through television shows, live theatre productions or performers such as Derren Brown.

But despite mentalism becoming increasingly popular over the last two decades, many people still aren’t entirely sure what a mentalist actually does.

Is it magic?

Psychology?

Mind reading?

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The Prediction: When I Took on a Police-Secured Publicity Challenge
Publicity Stunts,, Case Studies,, Media & Events,, Mentalism Looch Mind Reader Publicity Stunts,, Case Studies,, Media & Events,, Mentalism Looch Mind Reader

The Prediction: When I Took on a Police-Secured Publicity Challenge

Long before viral marketing campaigns and social media stunts became commonplace, publicity relied on a far simpler idea:

Create something people genuinely wanted to talk about.

In 2011, I accepted one of the strangest challenges of my career when the Newark Advertiser and Nottinghamshire Police invited me to predict the exact outcome of a live rugby match under strict supervision.

At the time, it felt less like a performance and more like stepping into a psychological experiment.

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Performing at the NEC Birmingham

Performing at the NEC Birmingham

There are certain moments in your career where you suddenly realise you’ve stepped into a completely different world.

For me, one of those moments happened the first time I performed at the NEC in Birmingham.

Up until that point, most of my work had revolved around weddings, private functions and corporate hospitality events. I was comfortable mingling with guests, creating moments of astonishment and naturally moving between groups during relaxed social environments.

Trade shows, however, turned out to be an entirely different beast.

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