The Prediction: When I Took on a Police-Secured Publicity Challenge
Long before viral marketing campaigns and social media stunts became commonplace, publicity relied on a far simpler idea:
Create something people genuinely wanted to talk about.
In 2011, I accepted one of the strangest challenges of my career when the Newark Advertiser and Nottinghamshire Police invited me to predict the exact outcome of a live rugby match under strict supervision.
At the time, it felt less like a performance and more like stepping into a psychological experiment.
Performing at the NEC Birmingham
There are certain moments in your career where you suddenly realise you’ve stepped into a completely different world.
For me, one of those moments happened the first time I performed at the NEC in Birmingham.
Up until that point, most of my work had revolved around weddings, private functions and corporate hospitality events. I was comfortable mingling with guests, creating moments of astonishment and naturally moving between groups during relaxed social environments.
Trade shows, however, turned out to be an entirely different beast.