The Prediction: When I Took on a Police-Secured Publicity Challenge

Long before viral marketing campaigns and social media stunts became commonplace, publicity relied on a far simpler idea:

Create something people genuinely wanted to talk about.

In 2011, I accepted one of the strangest challenges of my career when the Newark Advertiser and Nottinghamshire Police invited me to predict the exact outcome of a live rugby match under strict supervision.

At the time, it felt less like a performance and more like stepping into a psychological experiment.