Performing Corporate Shows at Old Trafford, Manchester
There are certain periods in your career that quietly shape the performer you eventually become.
For me, one of those periods came through a series of corporate events held at Old Trafford in Manchester roughly a decade ago. The events were organised by a travel industry company called TIPTO, and over the course of around eighteen months I found myself regularly travelling around the UK performing at their “Super Shows” alongside comedian and compère Jed Stone.
What BIBA Taught Me About Trade Show Entertainment
One of the biggest misconceptions about exhibition entertainment is that it exists purely to create noise.
Good trade show entertainment should do far more than simply attract a crowd.
It should create conversations.
Introduce opportunities.
Generate momentum.
And ultimately help companies connect with the right people.
That became particularly clear to me while working at the BIBA Conference and Exhibition in Manchester for Proximo Ltd.