One of the questions I’m asked most often by corporate event organisers isn’t how much I charge or what my show involves.

It’s much simpler.

“Should we book close-up entertainment, a stage show… or both?”

There isn’t a single answer because every event has its own atmosphere, audience and objectives. Sometimes one style is exactly right. Other times, combining both creates a much more memorable experience.

Softcat’s quarterly team celebration in Manchester proved to be a perfect example.